Why link building is still an important marketing strategy in 2022

Digital marketing is an ever-changing and confusing jumble of approaches. Thanks to this, social media marketing, video marketing, and mobile marketing have grown in popularity over the decade.

However, one successful marketing method has been around for a long time and perhaps produces better results: search engine optimization (SEO).

SEO, like the digital marketing industry as a whole, continues to grow. This is partly because of the complexity of the search and partly because companies that run search engines don’t like to disclose how their algorithm is doing.

Given the secrecy, specialists had to build several SEO strategies through testing and reverse engineering.

During the 1990s, when SEO was in its infancy, the focus was on keywords. Therefore, website owners could increase their ratings and generate organic visitors by putting as many keywords on their sites as possible.

Unfortunately, it was unattractive, expected, and did not yield high quality results. That said, keep reading as we dig deeper why link building is essential.



History of link building

BackRub, a search enginewas the first to introduce quality backlinks in 1996. As a result, the value of link building from relevant websites has become a key ranking criterion.

BackRub then evolved into the famous Google search engine.

Earlier, Google showed us that backlinks were a crucial part of their ranking factors, and this feature has been part of the larger scheme ever since.

Their short association with Yahoo helped them improve their system even further, and these developments placed an even greater emphasis on backlinks. However, that was in the 1990s and 2000s.

What is link building?

In a nutshell, link building is asking other publishers or websites to include your brand’s link on their site.

You can do the same by contacting and providing the website with material that will benefit its users/readers.

Moreover, a unique, informative and valuable document is worth its weight in gold for a publisher.

However, the more high backlinks your site receives from niche and relevant sites, the greater your chances of:

  • Increased website traffic
  • Climb the search rankings
  • Increase credibility
  • Increase visibility
  • Sales and revenue growth

The benefits listed above may also be among the most important benefits of developing high quality links.

But, on the other hand, Google’s ranking algorithm is built on links. Moreover, they seem to be the third most crucial ranking element on search engines, behind mobile optimization and high quality content.

The manual link building process for many small and large businesses can seem like a daunting and time consuming task. So many companies are turning to high quality guest posting services who specialize in link building, in order to receive the necessary amount of external SEO to help them achieve the aforementioned benefits.

Importance of link building in 2022

Backlinks still matter a lot in 2022. However, you must be wondering why? Backlinks cannot be overlooked if you want to maintain an effective and long-term SEO plan.

The higher and more relevant a website’s backlinks are, the more Google traffic it will receive.

Additionally, over the past few years, we have seen the development of new linking approaches, which have enhanced the relevance of backlinks.

The goal is to learn how to adhere to the latest ranking algorithm changes and link building tweaks.

Therefore, organizations that apply the same strategies they practiced 20 years ago may not achieve the same results.

For example, a modification of Google’s BERT algorithm introduced in 2019 made it easier to identify fraudulent connections from those that were much more holistic and natural.

3 vital factors for Link building in 2022

According to studies, 94% of global content receives zero external links. However, 2.2% of content published online needs multiple backlinks to rank SEO.

As we are going to discuss some of the critical factors for link building, did you know that nearly 41% of large organizations claim that link building is one of the most difficult SEO practices for them?

However, around 13% of SEO experts believe that link building is the most favorable way to provide value if you want to increase organic traffic to your website.

Keeping the facts and figures aside, let’s discuss the three crucial aspects for link building in the current year:

Since when the The link has been established

Several SEO experts believe that current connections are essential for Google, especially when thousands of documents are published daily.

Periodic link building can lead to incremental improvements in a company’s search results. While long-term connections are crucial, new links quickly improve rankings and search metrics.

Authority of the publishing website

Generate backlinks on PBN Websites and directories to create backlinks will not help you. This is why digital marketing gurus rely on authority when developing backlinks.

Therefore, you should look for a post on sites that allow do-follow linkswith a high DA (Domain Authority) and DR (Domain Rating), above your own site’s DA and DR, by at least 10 points.

Additionally, traffic estimates should also be in the thousands. The more traffic, DRs and DAs, the more “link juice” that will be credited and flow to your site.

The relevance of the Link being created

A link building plan should assess the linked keyword as well as the relevance of the publishing website.

In other words, your publishing website, brand, and keyword should be in the exact domain or industry.

This implies that the target audiences for your site and the publisher must be the same. According to Google, links generated on relevant websites perform better than those generated on available platforms.

Last words

After understanding the importance of link building, it is one of the most crucial marketing strategies in 2022 to boost your website and gain traffic.

Therefore, if you want to use SEO to increase your online visibility, you need to spend time investing money in link building.

Moreover, it is still a highly essential part of Google’s ranking algorithm. Therefore, when combined with other aspects of search engine optimization, it can significantly influence rankings and traffic.

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