How to Earn Quality Backlinks with Guest Posting in 2022

In this article, we will see how to earn quality backlinks with guest posting.

Guest posting has been a hot topic for quite some time now. For those who don’t know, guest posting is writing articles on other people’s blogs and websites, sometimes with your own domain name, in exchange for a link to your site or something. of similar.

It’s important to note that guest blogging is nothing new; it has recently become more popular as SEO methods change over time.

In fact, guest posting was one of the first ways companies got links back in 2005 and 2006 because it was easy to do and didn’t require huge amounts of work like many other link building strategies at the time.

If done correctly, however, there’s no doubt that guest posting can help improve your rankings on search engines like Google, but how do you make sure you’re doing it right?

How do you start writing for other blogs? What are the best sites for this sort of thing anyway? So let me tell you!

How to Earn Quality Backlinks With Guest Posting

What is guest posting?

Guest posting is a form of link building that involves posting content to another site. The act of guest posting helps you get your content out in front of new audiences, build relationships with other bloggers, and increase traffic to your own website. It’s also a great way to build your brand as an expert in your industry!

Let’s see how guest posting works:

The benefits of guest posting

Guest blogging is one of the best ways to build backlinks and increase your domain authority.

It’s also a great way to build brand awareness and build relationships with other bloggers.

Getting high quality backlinks can be tough

Link building is the most important SEO tactic. It’s a long-term strategy, but it can be worth it if you do it right. Let me tell you why: link building is the best way to increase your site authority, which will make all your other efforts more effective.

Link building is also the best way to get traffic to your site from high authority sites (like this one). So if you want great results from your content marketing efforts and want to see them in action fast, start by guest writing. posts for relevant blogs or websites that have established audiences.

Why should you guest post

Guest posting is a great way to introduce your content to a new audience and build relationships with other bloggers.

But if you don’t have anything interesting to say, why should they want to introduce you? You must ensure that the article you submit speaks directly to the readers of this blog and provides them with valuable information.

If you’ve already guest-posted on other sites, review those articles and find ways to reuse them for your own site.

Get a contributor account on other people’s blog

Getting a contributor account on other people’s blogs is a great way to earn backlinks.

You can use your contributor account to get social media followers, email subscribers, and traffic from the site you are contributing to.

A quality backlink from a high authority site will help your website rank higher in search engines like Google and Bing.

Who is your audience?

Image Credit – Directive Council

The first thing you need to do is figure out who your target audience is and what they want to read. Ask yourself:

  • What do they want to hear?
  • What are their problems?
  • What are their challenges?
  • What do they need help or advice on?

How do you find sites to post guests to?

  • Use Google search to find sites that accept guest posts.
  • Use Google Alerts to find sites that post content similar to yours.
  • Use Google Alerts to find sites that post similar content to your customers.
  • Use social media to find sites that post content similar to yours (and the audience you serve).
  • Write for sites your audience would recognize and trust, rather than random websites or blogs with no audience or following. You want a site that people read regularly so their eyes are on what you’ve written! Also, make sure the site has links to other articles on their site so readers can find more information on the subject from there as well! That’s what makes this type of link building so much better than just adding keywords everywhere, because it actually helps readers get more information about something they want – which means Google will like it too because they help users who need help finding answers 🙂

5 Tips for Finding Relevant Sites for Guest Blogging

how to earn quality backlinks with guest posting
  • Use tools like SEMRush and Ahrefs to find relevant sites. Semrush is the tool that I have personally used for all marketing campaigns.
  • Look at the “top pages” to see what content ranks well on this site.
  • Look at the “most popular posts” to see what types of posts are shared the most on this site.
  • Look at the “Top Authors” to find out who regularly writes for them (and whether or not they guest post).
  • Look at their top categories to get an idea of ​​which topics are popular with their audience and therefore likely worth targeting in your own blog post ideas. For example: if you’re looking for sites in the travel niche, search for travel-related keywords like “vacation spots in Europe” or “best places to drive from Chicago.”

Present your content

Once you’ve found a potential site to guest post on, it’s time to pitch your content. This can be the hardest part of the process because people aren’t used to being approached by others who want them to write for their website or blog.

You must ensure that you are clear about what type of content you will be providing, what type of Payment or the compensation you offer, and what exposure do you expect as an author brand.

When pitching your story idea, make sure that:

  • You have researched the topic so that you can clearly explain why other articles on this topic lack quality and/or why yours is superior in some way (e.g. greater depth or breadth).
  • You give them an idea of ​​where they might place your work on their site (e.g. homepage placement) as this will help convince them that it is preferably worth posting there other submissions they may receive from time to time; also mention any ways readers might benefit from reading such materials (eg, “This article provides tips on how people can save money when shopping online”).

Publish your content

how to earn quality backlinks with guest posting
Image Credit – Medium

Publishing your content is the last step in the process of getting quality backlinks for your site. If you’ve done everything right, publishing your content should be easy and rewarding.

Publishing gives you another opportunity to get more attention to your content and traffic to your site, which are two important aspects of building a brand online.

Quality content and honest relationships with other bloggers is what matters

Quality content, honest relationships with other bloggers, and hard work is what matters.

When it comes to guest posting, there are two main reasons why sites would accept your contribution: they could either be interested in the topic you’re writing about or want to build a relationship with you.

If you don’t have quality content that meets their standards and matches their blog’s audience, they won’t accept your submission.

That’s why it’s important to spend time researching how each site approaches writing before submitting anything for review.

If having an honest relationship isn’t enough to get them to accept your post (and sometimes it isn’t), go the extra mile by doing things like reading and commenting on their blog posts regularly so that when you come up with something again, they will stand out more than if someone had just found them through Google search results instead of already being familiar with the site.


Guest posting is a great way to build connections and build awareness for your brand. But if you want to do it right, you need the right strategy. We hope this article helped you make the right decision for your next guest post!

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