Backlinks: the backbone of your SEO strategy

By Candice Georgiadis, social media influencer and founder of Digital Day Inc.a social media and marketing agency in California.

The SEO process is kind of a marketing conundrum. Google changes its algorithm frequently, and what worked so well suddenly had no impact on rankings when SEO experts thought they had found the trick to success. However, one thing will remain a hallmark of any SEO strategy in 2022. High quality, authoritative and relevant backlinks.

What is a backlink?

A backlink is an inbound link from another webpage to your webpage. Backlinks are also called hyperlinks or inbound links and are the cornerstone of search engine optimization. The more backlinks you have pointing to your site, the more authority Google will consider you and give you a higher ranking on search results pages. Plus, backlinks increase your overall traffic, which can be great for building brand awareness and attracting new customers.

There are two types of backlinks:

• Links to follow: These are the preferred type of backlinks because they convey PageRank and other ranking signals to a website. They tend to be more powerful because they help build credibility rather than just driving visitors there directly.

• Non-tracking links: Nofollow links direct visitors to another site without any SEO benefit. Nofollow links are not counted by search engines, so there is no need to worry about them when developing an SEO strategy or doing keyword research.

How do backlinks work?

1. Click on the link which will direct you to the URL. An example could be a PDF file or another web page.

2. Anchor text, which is the text you click on. Anchor text is used when a link is created with an image.

Backlinks serve as a sign of trust. Google and other search engines use backlink metrics as a measure of popularity and relevance. When a person links to a website, it means that they trust it to send readers there as well. It’s like a peer review of a web page; a sign that a scientific article contains valuable information is when it is repeatedly cited by different authoritative and relevant sources. It’s always a good idea to gather as many high-quality backlinks as possible – but don’t just ask people to find them – you have to have a strategy in place first!

How do you get backlinks?

There are several ways to get backlinks. Let’s take a look at a few to determine which is best for your business.

• Create high-value, link-worthy content because high-quality content serves as the foundation. As Damon Burton mentions“Quality content that meets a searcher’s needs can have an equal or greater impact on your search engine rankings than backlinks upon backlinks upon backlinks.”

• Create an infographic that explains how something works. It’s much easier for people to understand things visually than through text alone.

• Create a resource center on your website where visitors can find links to quality resources related to their areas of interest.

• You can find backlink opportunities for your website using the Google Search Console. Google’s free tool provides incredible data that can help you rank better.

• You can get an idea of ​​valuable backlinks by keeping an eye on your competitors. It is important to know what others are doing to stay informed.

• Leverage the power of guest posts. Guest post backlinks are a proven strategy for getting backlinks to websites. It is possible to write a guest blog for various sites that accept guest bloggers.

• Use HARO: You can get high authority backlinks from news sites using HARO (Help a Reporter Out).

The ultimate goal of your SEO strategy is to create a digital footprint that makes it easier for the user to find you online. To achieve this goal, backlinks are one of the most important factors when it comes to ranking your website in search engine results pages. Although they’re not easy to get and some people even claim they’re outdated, the reality is that even as Google’s algorithms continue to update, backlinks will still be the backbone of your marketing strategy. SEO.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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